Videos are always considered as best engaging form of communication since marketing was dong offline. It attracts customer attention with it’s various elements audio, visual & story line. Nowadays, when whole world is moving online for getting communication done for company & brands, it had become integral part of marketing strategy. Be it a corporate film, induction presentation, animation show, event videos, Product films, or heart touching short stories, memorable biographies, thought-provoking documentaries, or enticing docudramas, etc., brand need to able to find your company when looking in digital platforms.
Below are the key pillars on which any video production company brand builds their online presence:
SEO – To get yourself visible you must have SEO activated for website so that you get shown in top results for relevant search queries. Your website must speak about the work you handle & managed for previous client irrespective of online or offline medium.
Social media – It can simultaneously make audience for your which have interest & are actively willing to share feedback on your work & could further build referrals for new business opportunities.
Content – Video is for users who have time to see & evaluate your good work, but still core text explaining the work can help search engines & some users understand the context on the services you have been deliveries or the expertise you have.
Accreditation- If you are awarded for your work or you are certified by some re-known authority it can give value add to your credibility. This builds trusts & help in proving your understanding in the vertical.
Technology – As we get a ton of referrals, so in the end if you make a great product, you’ll get more customers by people talking about it. Make sure that your each that you showcase on portfolio actually counts. Your investment in terms of technology must be base for isolating from crowd. The camera units, 3D Studios, lighting equipment, recording & editing experienced resources should be talked about in form of website content as well as marketing copy.
If you have budgets, do sponsorship on trade sites like adage, ad-week, digiday and so on. Visit online seminars, trade fairs, events like Ad tech and build strong network which could be turned into referrals.Having own demo work promoted in your relevant audience in form of team ads through YouTube or Facebook can definitely improve your reach. Also good testimonials in form of video & bring more trust in the mind of potential customers.
Related Read :https://digitalmarketinginstitute.com/blog/the-ultimate-guide-to-video-marketing-on-social-media
To get help on how to take first step forward to promote your video/film production company in digital, please connect with us. Begin2Win Digital can take your brand to lead through getting the leads coming to your way.
Begin2Win - Digital Marketing Consultant 