Winning Digital Strategy for The Launch Of Beauty Brand

Evolution of new technologies & and their adoption by the users online has been always seen as new opportunity for building brand presence. In the beauty industry as well, lot of new social platforms build where users are using AI frequently on images, videos for sharing on various mediums. Be it Facebook, Instagram, Snapchat, whatsapp, tiktok, Snack or Moj your potential customer exist to who you could outreach & tap with right communication strategies.

Digital footprints has changed swiftly from desktop to mobile as website, bots & coding platform are enabling websites responsive to these platform & user could also avail benefit of privacy & detailed customization on their mobile. With focused strategy & creative content around products could enable marketers to influence buying decision of customers.

Pre-Launch of Beauty Products

• This is the right time to understand & segment your audience based on the behavior & insights. Sometimes it is much required to understand the audience behavior at first & evolve product to meet their expectations.
• Map the audience across devices & their browsing pattern through available research tools
• Create teaser videos to elaborate around application, features & unique selling prepositions

Post Launch of Beauty Products

• Best working strategy to make brand viral in beauty category is to make it through word of mouth. No other referral can cause that buzz which happens through happy customers.
• Social platform can help in not only creating the buzz for brand but also enable you with brand reputation management as you would be directly listening from your customers
• Followup & feedback communication help you earn advocates for your brand, so engage with them to find the gaps in their expectations & features of products delivered.
• Make them loyal to your product by offering some coupons, rewards, gifts
• Use the industry influencers on social media to talk about the brand products by offering gift boxes or barter tactics
• Build community by restricting some products by keeping it limited only for community members
• Some free sample could be placed in packet of most sold products so that users can do get the feel of using the product.
• Deliver the brand value to end customer to make him count as your team & build strong emotional connection with them

Related Read – Examples of Content Marketing for Beauty Brand

Optimizing Beauty & Skincare Website for Search Engines

Besides social media, your website itself must communicate about new launches of product collections in form blogs. Website structure must be so easy to navigate & locate products from the brand. Content on product page must be unique & complete in order to grasp the features & difference as compared to other pages. Let your visitor purchase from website & share their experience in form of feedback & reviews.

Let’s connect to discuss on how to actually get this done, from digital marketing experts.

The Modern Rules of Digital Marketing Trends

With the changing user behavior online & ever evolving technology the trends keeps changing every year. In such scenario, we have to look towards experts to understand what is changing & where it will take us away. Specially, when it is related to growing business online, the understanding of customer online behavior becomes indispensable. Here in this blog we tried to find the key elements of existing online marketing strategies which will definitely going to not only survive but will evolve at fullest in coming years to disrupt the online marketing practices.

Artificial Intelligence & Marketing Automation

With the evolution of new tools based on repeat & predictable activities it is easy to convert leads with automation with automated nurture campaigns, customized, scalable content, scoring, and track results. Chatbots are one of the algorithm based automation tool, where user can verbal interactions or chat windows to help web users find what they’re looking for. It is cost effective & trustworthy option for communicating with customers & build satisfaction towards brand. Another form of automation are created in form of private message apps for smartphone where customers will be able to pay for products directly through messaging apps.

Content Marketing

Content has always been the base of marketing and has to be effective & improved with the technology, format & collaterals. Now content could be measure for KPIs like engagement, reach & response (comments, CTA, clicks or  sharing). Maintaining the brand essence in content could keep your customer loyal for long run & could also attract new prospects.

Hyper Target Ads

Based on the attributes of online visitors, customer segments must be created which can be used for showcasing the customized messages, irrespective of the fact wherever they are in buyer funnel. These segments based on languages spoken, location, age, gender, past preferences, most visited sites we can draw lines for groups or segment of audiences. Researcher says, users might actually purchase something from a brand that sends them tailored messages. Users have the need to feel unique every single day. Most people tend to ignore ads that are irrelevant to their needs. So yes, people may feel frustrated by poor or irrelevant digital ads, but they are accepting of the relevant ones!  Giants companies like Amazon, Target, Netflix, Nike, and Spotify have the data & analytical prowess to develop highly customized experiences. Up-sell tactic works in getting more business.  One study shows that personalized email campaigns receive 29% higher email open rates and 41% higher click-through rates than traditional emails with no form of personification.

Voice Search Optimization

Whether it is Alexa, Siri, or Cortana, we frequently seek their support for everything listing music, ordering pizza, reading news etc. Voice searches and smart assistants have made the searching more locally customized that has prompted a shift in search trends of Google. Clearly this is an opportunity since virtual assistant devices are collecting valuable consumer behaviours and preferences from past purchases and searches, meaning a campaign can be tailored and delivered around each individual’s preferences.. The continuous growth of voice search presents new opportunities for market growth and moving forward digitally because voice search will only gain more popularity in future.

Read more –  how Google team speaks about the prediction on digital marketing

Personalization & Retention

It is right time for brand and business to care & retain existing customer by understanding their behavior like where do they come from, which all pages they visit often, how much time they are spending on site, what are they looking for etc. Retaining customers helps increase revenue because when you keep your existing customers then they tend to tell their friends and give you referrals. Loyal customers are also likely to be more direct and honest with you regarding any issues or problems, giving you a chance to improve your brand.

Begin2Win Digital can help you keep track of these trends & religiously willing to take your business to new heights. Let’s connect to discuss how?

Unlock The Best 6 Digital Marketing Strategies That Works for Start-Ups

Coming up with the business is far easier then to sustain & expand it to next level. At every level of achievement you have to set new milestone & define an action plan to achieve them sooner. Keeping the objective same of meeting end customer interests in efficient & effective way, digital marketing can help you understand, reach & convince them for desired actions. Before choosing any digital channel for communication & deciding on the strategy it is very essential to understand your customer.

Begin2Win Digital – Digital Marketing Strategy for Start-Ups

Below are the questions finding answers of which can give clear picture of your audience behavior in digital: 

• Where all you can find your customers online – Device, Geo, Sites?
• What are their clicking & searching criteria?
• What are they interested in that is in and around your product or service category?
• How do they shop/purchase? 
• How do they search for your services? 
• What is their natural buying journey? 

Running offline marketing campaigns for business may not be measurable but in digital you could evaluate spend of every penny. Global Research had foretasted that 47% of their revenue will be driven by digital marketing.

Here are the key strategy which you may look upon while planning to take your business online

1. Building a responsive website – Ensures you 24×7 availability for your audience to give best experience.
2. Paid Media Ads – Using the ad networks to reach large online audience with custom messaging to increase the brand awareness
3. Building Community – To ensure real & bidirectional conversation to connect & build community to engage for feedback & info sharing
4. SEO – For being visible in search results for any relevant queries online that could drive traffic to website & may convert if driven strategically through purchase funnel.
5. Email Marketing – It is oldest form of most trusted tactic to reach customer direct, although it had evolved a lot in form of effectiveness
6. Affiliates/Content Marketing – Likewise offline, in digital too, relationship building skills could be leveraged to get cited at popular industry sites/blogs. Some of the popular affiliates are listed below:

• ShareASale
• Leadpages
• ImpactRadius
• Amazon Associates
• eBay Partners
• Shopify Affiliates

Being consistent and regular in your digital marketing strategy will help you to increase your startup’s visibility most effectively. Content is your brand or services digital prints, make sure it make positive impact. For all startup, the online audience size is quite bigger so must plan & choose the medium in order to reduce cost efficiently by optimizing the process & negating the irrelevant or non performing components.

There are lot of agencies available online with variant pricing scale. But most of these strategies could be deployed with little learning & constant guidance. Point of concern is only the understanding & experience of listening & breathing the brand essence is missing in most of those agencies or consultant. Don’t forget that this is what people see first about you online, so make sure you make a great first impression, by making a beautiful, clear, and user friendly and persuasive website. Then when your website looks good, you can go to phase two and start promoting it. Sometime creating a single landing page could save your time & provide more business rather than full fledged website.

Begin2Win Digital is always available for help you to get maximum from digital world for your business profits.

Let us know for any possible help required, we are listening…